Our marketing strategy is how we get you (our audience) to hear about who we are as a company and the things we sell. We also talk about money management, which is a very important skill when creating a brand new business.
Marketing Segmentation
We are looking to aim our audience to mainly families who live in fairly large households because we believe that if more people live in the same residents the more likely that draining problems will occur more often. Our company's main goal is to make home life more simple and from experience we know how complicated the household can be with a big family; which is why we are going for that certain audience.
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Detailed Marketing Breakdown
Our plans for sales will be slow at first because we will produce a limited quantity of our product to save money. The cost of our product may seem higher than average but When we acquire information on how our product is selling, production will adjust to the needs of our buyers. Overtime we plan to increase the quantity of the Clean Sleeves being made since we want to expand from a local business to state-wide, slowly but surely growing our business. With the issue of advertisement, we plan to have online ads in websites that relate to the house lifestyle and other related themes. We plan to create a 30-second commercial and have it air on places like HGTV, DIY and more home improvement channels. Also we have plans to have ads on Youtube as a commercial and as a pop-up on videos that aim towards a older audience (not too old but we aim for about 21 - 65 year olds).
Target Market Segment Strategy
Our product will be affordable for most and can be used by various home owners. Our focus will mainly be with stay at home individuals/families because this group is comprised of people who spend a good amount to time taking care of their home. Since one of our main ideals is to make home life easier, we want to help out the people who would love to use our products / services to create a better environment in their household.
Industry Analysis
Plumbing issues have begun to grow over time as more houses are being purchased and populated. Our Clean Sleeve will be primarily be focusing on the Home Improvement Industry, where profits are expected to grow at a steady rate of 6% per year. Online Hardware and Tool Stores is another large option for selling, as online shopping rapidly overtakes traditional shopping as the norm.
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